Saturday, March 17, 2007


TIME Magazine — First arrivers. Cultural arbiters. Political heralds.

Sellouts.

Really, have you seen the new issue? The "redesign"? It's pathetic. Trying to keep up to speed with today's "short-term-attention-span" culture, the 74-year-old publication has slashed the page count, shortened the features, and enlarged all pictures.

It's as if People got an upgrade. And for some reason decided to write about John McCain or Shiites.

TIME needs to realize that adapting to the culture shouldn't necessitate the product's diluting; especially, that is, if the product is an American touchstone.

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